utm link builder
utm link builder
Blog Article
A UTM (Urchin Tracking Module) link builder helps you add tracking parameters to your URLs. These parameters allow tools like Google Analytics to track where your traffic is coming from, which campaigns are working, and how users interact with your links.
Common UTM parameters:
utm_source— identifies the source (e.g., facebook, newsletter)
utm_medium— identifies the marketing medium (e.g., email, cpc)
utm_campaign— campaign name (e.g., spring_sale)
utm_term— paid search keywords (optional)
utm_content— differentiates similar content or ads (optional)
Free UTM Link Builder Tool
Google Campaign URL Builder
???? https://ga-dev-tools.web.app/campaign-url-builder/
Easy-to-use form
Just enter your URL and UTM parameters
Generates a tagged URL you can copy & share
Works perfectly with Google Analytics
How to Build a UTM Link Manually
For example, if your original URL is:
and you want to track traffic from your Facebook paid ads campaign named "summer_sale", the UTM link would be:
Tips for Using UTM Links
Keep UTM parameters consistent across campaigns
Use lowercase letters to avoid duplicates in analytics
Shorten long UTM URLs with tools like Bitly if needed
Always test the final URL to make sure it works properly